Title:	THE E-BOOK MARKET – ITS STRUCTURE, MAIN TRENDS AND PERSPECTIVES FOR GROWTH
Author(s):	Grzegorz Chodak
ISBN:	978-989-8533-60-9
Editors:	Piet Kommers and Pedro Isaías
Year:	2017
Edition:	Single
Keywords:	E-Book Market, Digital Book, Publishing Market
Type:	Full Paper
First Page:	3
Last Page:	10
Language:	English
Cover:
Full Contents:	click to dowload
Paper Abstract:	This paper presents the structure of the e-book market and points out key factors which will influence its growth. In the first part of the article, the global publishing market is presented with some key data showing market shares according to form of book. In the next part of the article, some important facts concerning the e-book market are presented. It is shown that a small number of relatively new global companies are setting the framework of the e-book market. It is also argued that prices of e-books differ because of large differences in value added tax policies, since in some countries the VAT rate is much higher for e-books than for traditional books. Next, the concept of self-publishing is briefly described. The problem of piracy and its influence on the e-book market is analysed, showing different approaches to this phenomenon. Next, the digitalization of old titles is described in the context of e-book supply. The next part of the article presents the research conducted. The study presents an analysis of the relationship of the value of the e-book market per capita with the number of Internet users (per 100 population) and GDP per capita for chosen European countries, together with China, Japan, the US and India. The following section discusses the results obtained, showing unexpected significant differences concerning the e-book market in countries with a similar level of economic development. It is also shown that countries with a similar percentage of Internet use have noteworthy differences in the value of the e-book market per capita. The last part of the article presents conclusions.
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